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Every marketer aspires to capture as much attention from potential consumers as possible. However, where marketing strategies employed are not in agreement with the business and its users, achieving such success is not guaranteed. Over time, social media marketing has taken root, proving to be alarming for any marketer to consider not using it.
What is influencer marketing?
Modern marketing is not that different from traditional marketing; for starters, the goals are the same. Influencer marketing has been used for ages. In simple terms, influencer marketing involves the use of an individual who is deemed to be of significant influence to affect how people see a product or service. An advert you saw of your favourite celebrity consuming a product and you consequently switched to using it is an excellent example of what influencer marketing is.
Why influencer marketing?
Influencer marketing comes with a load of merits. Here is a glance at four reasons you need to invest in influencer marketing:
• Trust! Trust! Trust!
Consumers are actively searching for validation and useful advice in regards to what they are planning to purchase. Influencer marketing does this for your brand; inspiring confidence and consequently building trust. It is the word of your influencer that paves the way for customers to trust your brand and grab their attention, equivalent to the word-of-mouth marketing.
• Diversify consumer base
You have already established a particular consumer base, but are you limiting yourself to that extent? What would diverse clientele do to your brand? How do you extend to markets and demographics? Influencer marketing well addresses these questions. An influencer enjoys a broad range of followers, from diverse demographics, meaning that your brand will quickly capture their attention.
• Grow your audience
Social media marketing may be a challenging concept especially when you don’t have a dedicated team reserved for just that. It means that you may not be able to keep up with the dynamic audience, engaging them in real time. As such, growing your audience may take some time, and even so, demand a lot of effort that could be employed elsewhere. Influencer marketing takes that trouble away as influencers enjoy a humongous following. Influencer’s followers will automatically become yours, placing your brand in a position you could not achieve for a long time.
• Loyalty without selling
Constantly selling your brand does not create loyalty. In fact, you are likely to lose more customers if you keep on selling. Influencer marketing sells for you in a subtle and natural way, building loyalty even further for your present users. Influencer marketing allows your brand to share values, fostering better and stronger relations, ingredients every loyal consumer base is made of.
Investing in influencer marketing creates more opportunities than challenges. It begins with selecting an influencer who aligns well with your brand’s values. Marketing is always evolving, and adapting to the ever-changing environment is every marketer’s duty. Paid advertisements may not be the best modern strategy, but influencer marketing is a sure-fire way for any brand regardless of the size and industry.