There are many career paths you can take in the digital realm, and it’s safe to say that becoming an influencer is one of the best and most lucrative opportunities out there, simply because of the popularity that influencers are currently enjoying across the online world. That said, if you’re going to run this new digital business like a pro, then you have to create a solid battle plan and take all of the necessary steps that will set you up for success over the long term.
After all, you’re about to enter a competitive field, so there can be no room for mistakes. Let’s go over the most important steps you need to take to become a prominent influencer.
You’ve got to have a personal brand
If you’re going to stand a chance in such a competitive field and actually elevate yourself above the competition, then you have put the time and the effort into creating a killer personal brand. Your business is all about you, what you stand for, what you believe in, and the way you interact with the online world. That said, there are probably many others just like you that are trying to make it in your niche, so be sure to set yourself apart by:
- Considering your unique strengths and opportunities.
- Creating a set of values that shape you as a person.
- Making sure that these values resonate with your target audience.
- Weaving the values into your unique visual identity.
- Developing a tone of voice that you’re going to use to communicate with your followers – the more honest, transparent, and natural you are, the better.
Research your audience and choose your niche
Of course, in order to truly nail your personal brand and tailor your online presence to the likes of your target audience, you need to do a fair bit of research. This is the only way you can market your business effectively, because the last thing you want is for your posts to have little or no positive impact on your audience.
Start by analyzing the primary audiences in your niche. Say you want to become a food influencer. This is not as simple as posting pictures of your food on IG, as some people will respond positively and some negatively to what you’re eating. That’s why you need to do your research, and choose your niche carefully. This will allow you to become a prominent influencer for a select audience, which will open up numerous sponsorship and growth opportunities.
Communicate with your followers day and night
When you decide to become a social media influencer, the web becomes your permanent residence. In other words, you need to make yourself readily available to communicate with your followers throughout the day, and sometimes during the night if they are reaching out from across the world. Remember, it’s not just about posting daily, it’s also about engaging with them in the comment section, and in the DMs.
This is why it’s important to improve your internet connection and switch to modern fiber internet that will improve network speed and reliability, so that you know that you’ll be online even during a power outage. A reliable internet connection will allow you to get back to your followers on a moment’s notice and be online all of the time – always remember that the modern social media audience wants to engage with their influencers on a daily basis.
Ensure consistency on all social channels
Of course, it’s not enough to just be online all of the time, you also have to ensure consistency across all relevant social channels. If you choose to operate on several platforms, and especially if you decide to launch your own website, then you should consider outsourcing some of your daily tasks to freelancers and social media management experts. You can’t hope to manage all of that inbox volume on a daily basis all on your own, especially across several platforms, not to mention that you’re the one who needs to be posting on a daily basis and respond to comments, all the while focusing on your key business objectives.
Aim to partner up with prominent brands
Finally, remember that the foundation of a successful career in this field is having numerous partners and sponsors. While you could launch your own product line in the future, as an influencer you need to secure paid sponsorships with established brands in your niche so that you can fund your venture and build financial independence quickly while growing your audience at the same time. Be sure to use specific hashtags so that sponsors can find you, and don’t be afraid to reach out to companies that you truly believe in.
Becoming an influencer in this digital day and age is one of the best ways to become financially independent while being your own boss and working basically from anywhere in the world. But before you jump into the fray, be sure to take these steps to create a solid business strategy and set yourself up for long-term success.