Importance of Web Design and Digital Marketing in Accruing Better Leads for Accountants

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In this modern day and age, it’s very important for all businesses to have a well-designed and highly functional website. Not only that, but you also have to make your company visible online and known to your audience through effective digital marketing. However, this all sounds easier than it actually is. Having a good web design and quality marketing campaign requires a lot of time, effort and dedication. You must also choose the best approach that will get you enough qualified leads for your accounting business.

Many companies are in need of a professional accountant. The main reason is that many business owners don’t have the right skills to do their own taxes and manage their financial records properly. Having a good website and an effective strategy to promote your business will help you get the clients you need. Therefore, here are a few ways web design and digital marketing can help accountants accrue better leads.

Two bucket rule

Functional website portrays professionalism

As mentioned before, every business needs a good website. The main reason is that your digital marketing strategy serves a purpose of taking your leads back to your website. Once there, your leads will want to explore further and familiarize themselves with your business and your services. That’s why you must provide them with an exceptional service and experience. Otherwise, they’ll simply bounce off your website and go elsewhere.

The better the experience you provide, the greater the likelihood of your leads converting to clients or taking a desired action, such as subscribing to your email newsletter. For that to happen, your website must be highly functional. For example, speed, security, user-friendliness, navigation, responsiveness and so on are all factors that influence good browsing experience and the satisfaction of your website’s visitors. Satisfied leads and website visitors will stay longer on your website, which improves your chances of converting them.

Provides leads with good information

A functional website isn’t enough to score better leads. Aside from functionality, your website must be informative and filled with relevant content, as well as information, so that your potential clients can inform themselves about your services. That’s why it’s important to include relevant and informative content on your website. For example, include an about page where you’ll list relevant information about your company, such as company bio and contact information.

Also add content pages about relevant topics, so that your visitors can acquire more information about accounting and taxes in general. Moreover, you can include downloadable content, such as guides, tools, eBooks and other relevant sources that may be of value to your leads. That way, you’ll show leads and website visitors that your company is professional and that it possesses the knowledge to provide good accounting services. In addition, it will encourage your leads to convert and opt for your services as well.

Become more social

To generate better leads, you must put yourself out there and become available to your audience. The online market is highly competitive and oversaturated. That means that you must develop an approach that will help you stand out from other competitors. There are plenty of viable tips you can use to help you acquire better leads. One of the things you mustn’t forget to do, however, is build your presence on social media. Social media is quite business-friendly these days and it can put you in direct contact with your target audience.

Many businesses build their presence on social media. You can target businesses, individuals or even industries with your specialized promotions and offers. Social media is a great place to promote your accounting services, in order to generate more qualified leads. In addition, you can also share your content on social media networks, in order to build awareness about your company and its services, as well as to portray your knowledge and skills in accounting.

Making your website visible

A good website means nothing if people don’t know about you or can’t find you. Making your website more visible online is the first step towards generating more qualified and organic traffic. That being said, search engine optimization (SEO) is one of the best ways to achieve that. SEO is a cost-effective marketing strategy that has a purpose of building your online presence, visibility, authority and credibility. It helps your content and your website rank high on search engines for relevant keywords.

However, you must understand your target audience well, so that you know which keywords to rank for. More importantly, SEO doesn’t solely focus on your website. In fact, it also helps you build your credibility and helps you position yourself as the industry expert by publishing content on reputable sources. That way, you’ll get more qualified leads, as your content will inspire audiences to seek out more information on your website.

Accounting business is a business like any other. You need to reach out to potential leads and nurture them until they decide to become your clients. You simply cannot do that without a good website design and effective digital marketing. With good marketing and a good website, you’ll be able to not just acquire better leads, but also convince them that your services are what they’re looking for.

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