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There’s a new buzzword in the online realm that’s really got Ecommerce business leaders rethinking their marketing and sales strategies – visual commerce. The concept is pretty straightforward at first glance, though, as you only need to leverage visual content to enrich your website and social media, and open up new sales channels. In theory, this sounds simple, but in practice it can get quite complicated quite quickly, as you have to take a careful, calculated, and meticulous approach to creating visuals that will actually boost marketing and sales on both platforms.
But that doesn’t mean that you don’t have a whole host of interesting and lucrative options to explore, you simply need to know which work best for Ecommerce stores and how to leverage them for maximum conversions. Here’s what you need to know.
Enrich your product page with visual content
A couple of product photos against a blank background and a lengthy description ought to do it, right? Well yes, if you’re living in 2005. Nowadays, your product page needs to be way more engaging and informative than that. Customers are looking for those product pages that boast a lot of valuable visual content so that they can scrutinize the product from every angle, check out all of its features, and ultimately make the decision to buy without feeling a shred of doubt. This means that you have to go above and beyond to take truly amazing product photos and videos.
This visual content needs to showcase everything about the product, but it should also put the product into context. For example, if you’re selling a unique shade of red lipstick, then you can’t just post a photo of the thing, you have to showcase its effects on different skin tones to help the customer figure out if the product would work well with their complexion. Use this mindset to enrich your product page with visual content no matter what you’re selling.
Leverage user-generated content for sales
We live in a time when people trust other people more than they trust their favorite brands, which only goes to show just important it is to engage with your online following on social media, make meaningful connections, and incentivize them to leave positive reviews and other types of user-generated content. In fact, user-generated content should be one of the key pillars of your content strategy, and creating it should be the focus of your content marketing team, as this is the way to boost word-of-mouth marketing and build brand trust in a competitive market.
This is also one of the best ways to make your products and the content on your social media come to life, and even become a sales channel all on its own. You can create separate product galleries that hosts photos of your customers using your products, but the real sellers here will be the links leading from the photos to corresponding product pages on your website.
Transform written content into infographics
It used to be that written content was the most engaging and authoritative content on the web, and even though this type of content is still one of the most powerful SEO tools at your disposal, there is no denying that visual content is becoming more engaging every year. Particularly, infographics are becoming the most popular form nowadays, as they combine the persuasive power of data and storytelling with beautiful visuals to create a truly mesmerizing sales tool.
There is no limit to the potential uses of a compelling infographic, especially when experienced designers such as those at Infostarters combine valuable data, branding, and striking visuals to create unique product descriptions, content for your blog page that converts, and engaging social media posts leading directly to your product pages. An infographic is clear and concise, and it’s just what a modern customer needs to make the decision to buy.
Put up shoppable visual content on social media
People on social media love interacting with photos, and up until now they could only do so by liking, commenting, or sharing. Nowadays, though, forward-looking brands are increasingly making their product photos on social media more engaging by integrating shopping features. Simply integrate product links into videos or photos and make it easy to potential customers to visit your product page, check out what you have on offer, and either decide to buy or to quickly return the gallery and keep browsing until they find what they’re looking for.
Embed visual content from other platforms
Embedding content from social media into your website is a great way to build social proof, support your claims, and give substance to your products and your Ecommerce brand as a whole. This is a great way to enrich your product offering with compelling visuals and inspire your social media audience to become your loyal customers, so be sure to embed visual content from all relevant social media platforms into the key areas of your website to elevate your brand value and increase conversions.
Visual commerce is quickly gaining traction across the online realm, and unsurprisingly so, as it opens up numerous opportunities for brands to increase sales and boost their inbound marketing strategy. Be sure to use these tips yourself to take your Ecommerce store to new heights of success.