A Comprehensive Review of Popular Web Design Tools


Web design has never been more critical than in today’s digital age, where a company’s online presence can often be a deciding factor in its success. Web designers and developers are spoilt for choice with the array of tools available to streamline the design process, create visually stunning designs, and optimise usability. This article offers a detailed review of popular web design tools, scrutinising their features, advantages, and suitability for various types of projects.

Web Design Tools

Adobe XD

Adobe XD is a vector-based design tool geared towards user interface and user experience design. Released in 2016, it has gained traction for its intuitive interface and rich feature set.

  • Features: Adobe XD offers components for reusable design elements, coediting capabilities, and auto-animate for simple animations.
  • Advantages: Seamless integration with other Adobe products and the ability to design, prototype, and share within a single application.
  • Suitability: Highly suitable for UI/UX designers and teams already invested in Adobe’s ecosystem.


Sketch is a macOS-only design tool that has been a favourite among designers since its launch in 2010. It’s well-suited for vector-based designs.

  • Features: Sketch boasts a vast library of plugins, non-destructive editing, and powerful vector drawing tools.
  • Advantages: It offers a lower learning curve compared to Adobe XD and is highly customisable.
  • Suitability: Ideal for freelancers and smaller teams that don’t require extensive collaboration features.


Figma is a cloud-based design tool, allowing for real-time collaboration. It has risen in popularity owing to its focus on community and teamwork.

  • Features: Includes robust vector editing, version history, and the ability to run on multiple operating systems.
  • Advantages: Exceptional for real-time collaboration and accessible from any web browser.
  • Suitability: Excellent for larger teams that require real-time collaboration and design consistency.


Wix ADI (Artificial Design Intelligence) is a beginner-friendly tool that creates a website through AI algorithms based on user input.

  • Features: Drag-and-drop interface, AI-driven design suggestions, and a wide range of templates.
  • Advantages: Extremely beginner-friendly with no design experience required.
  • Suitability: Best for individuals or small businesses that need a website quickly without the need for intricate customisation.

The above tools are the vanguard in web design software, but the ideal choice depends on your unique needs, the scope of your project, and your level of expertise.


Webflow is an all-in-one design platform that bridges the gap between design and code. Unlike other tools that focus solely on design or prototyping, Webflow also allows for hosting and CMS functionality.

  • Features: CSS grid, Flexbox support, built-in animations, and dynamic content through its CMS.
  • Advantages: Allows designers to build a fully functioning website without writing a single line of code.
  • Suitability: Ideal for designers who want a more hands-on approach to website development but aren’t skilled in coding.

Web Design Tools

Affinity Designer

Affinity Designer is a graphic design tool that offers capabilities for both raster and vector graphics. It stands as a cost-effective alternative to Adobe’s products.

  • Features: Includes a comprehensive toolset, real-time performance, and support for all standard formats.
  • Advantages: Competitive one-time purchase price and no monthly subscription fees.
  • Suitability: Suitable for freelance designers or small to medium-sized teams who want a robust design tool without recurring costs.


Framer is a prototyping tool that allows you to create more interactive and dynamic designs with a focus on mobile applications.

  • Features: It offers real device previews, interactive components, and the ability to include real data in your designs.
  • Advantages: Highly useful for user testing and presenting more interactive, real-world scenarios in your designs.
  • Suitability: Particularly useful for UX designers focusing on mobile app design.


Elementor is a WordPress plugin that serves as a drag-and-drop page builder, enabling quick and effortless website design without coding.

  • Features: Comes with an extensive widget library, pre-designed templates, and responsive controls.
  • Advantages: Excellent for people who want to design WordPress sites without diving into the code.
  • Suitability: Best suited for WordPress website designers and developers, or businesses that rely on WordPress as their CMS.

Selecting the right tool is essential for the efficacy and efficiency of your design process. Several of these tools offer free trials or freemium models, allowing you to evaluate their capabilities before committing financially.


Canva is a web-based design tool that simplifies the creation of various visual content, from social media posts to presentations and more.

  • Features: Canva offers a drag-and-drop interface, a plethora of templates, and a vast stock image library.
  • Advantages: Highly accessible for non-designers and provides quick solutions for creating various types of visual content.
  • Suitability: Most suitable for social media managers, marketing teams, and small businesses in need of quick, attractive designs.


Zeplin is not a design tool per se, but rather a collaboration tool between designers and developers.

  • Features: Automatically generates accurate specs, assets, and code snippets from design files.
  • Advantages: Streamlines the handoff between design and development stages, ensuring that designs are implemented accurately.
  • Suitability: Ideal for design and development teams that want to minimise miscommunication and speed up the transition from design to development.

Web Design Tools

Comparative Table

Tool Key Features Advantages Suitability
Adobe XD Components, coediting, auto-animate Adobe integration, all-in-one tool UI/UX designers, Adobe ecosystem
Sketch Plugins, non-destructive editing, vector tools Low learning curve, customisable Freelancers, small teams
Figma Vector editing, version history, cross-platform Real-time collaboration, web-based Larger teams, collaborative projects

With a wide variety of tools available, each with its unique strengths, the tool you choose should align with your project requirements, team size, and specific design challenges.

How to Choose the Right Tool

Selecting the ideal web design tool is not merely about identifying the one with the most features or the latest capabilities. The choice hinges on various factors such as your project’s needs, your level of expertise, and your team’s workflow. Here are some guidelines to assist in your selection:

  • Understand the Project Scope: Clarify the requirements of your project. Whether you are building a complex web application or a straightforward website influences the kind of tool you should choose.
  • Evaluate Learning Curve: Some tools require a steep learning curve. Ensure that the tool is manageable for you and your team in terms of complexity.
  • Assess Collaboration Needs: If your project involves multiple stakeholders, consider a tool that offers robust collaboration features.

Price Consideration

Budget constraints are a reality for many projects. Many web design tools offer a variety of pricing models, from one-time purchases to monthly or annual subscriptions.

  • Free Trials and Freemiums: Utilise free trials or freemium versions to evaluate a tool’s capabilities before making a financial commitment.
  • Subscription vs One-Time Purchase: While subscriptions offer the benefit of constant updates and support, one-time purchases can be more cost-effective in the long run.

Compatibility and Integrations

Ensure that your chosen tool integrates well with other software you or your team are using. Whether it’s compatibility with Adobe products or integration with development environments, seamless workflow significantly improves productivity.

Community and Support

Lastly, a strong community and robust customer support can be invaluable. These resources provide a safety net when you encounter challenges and can significantly accelerate your learning curve.

Community and Support


Web design is an ever-evolving field that offers a myriad of tools for different tasks, each with its unique set of features, advantages, and limitations. As with any tool, the right choice significantly impacts the efficiency and quality of your work. Therefore, it is imperative to carefully consider your needs, expertise level, and project requirements when selecting a web design tool.

Whether you are a seasoned professional or a novice stepping into the realm of web design, there is a tool available that meets your specific requirements. Your choice of tool could be the cornerstone for a successful project, enabling you to bring your most creative designs to life.

Frequently Asked Questions (FAQ)

What is the best web design tool for beginners?

For those new to web design, tools like Canva and Elementor are highly accessible. These platforms offer drag-and-drop features and a range of pre-designed templates, making it easier to produce professional-quality designs without advanced skills.

Are there any free web design tools available?

Yes, there are various free options. Tools like GIMP offer powerful design capabilities at no cost. Many premium tools also offer free trials or freemium models with basic functionalities, such as Adobe XD and Figma.

Which tool is best for team collaboration?

Figma and InVision Studio are generally considered the top choices for team collaboration. These platforms offer real-time coediting, version history, and comprehensive commenting features, making it easier for teams to work together.

Is coding knowledge required for using web design tools?

Not necessarily. Many modern web design tools, such as Webflow and Elementor, allow for designing without writing code. However, a basic understanding of HTML, CSS, and JavaScript can enhance your design capabilities.

How do I decide between a one-time purchase and a subscription?

A one-time purchase may be more cost-effective in the long run but may not include future updates or customer support. Subscriptions, on the other hand, usually provide continuous updates and support but require ongoing financial commitment. Assess your long-term needs and budget constraints before deciding.

What are the essential features to look for in a web design tool?

Essential features can vary based on your specific needs. However, commonly sought-after functionalities include responsive design capabilities, a comprehensive asset library, and robust collaboration features.